all projects start with a need

  • social media

    how can we create new exciting graphics for the upcoming presidential election (pre-2025)

  • templates

    create something that can be used cross-team

  • build out

    roll out the graphics and try to get the masses voting!

fast food thanksgiving

wanted to create a theme around fast food using thanksgiving themed toys for both brands. this was at a time when both brands were doing more cohesive advertising.

we set up a seamless with colors indictitive of a famous burger company that has a king but also felt very holiday specific.

so. many. campaigns.

so little time. we wanted to be able to use assets across any campagin
that may be needed as we may or may not have had a marketing plan finizalized at the time.

testing testing testing

lots of preformance marketing was expieremented with this time around.

labeled playstyles

no branding

motion (highest)

unnamed burger chain -copycat graphic

calling out playstyle (highest)

patterned graphic

getting crafty

i had a vision of the toy shooting of the box, like the unnamed burger chain has graphics with slow mo’s of the food falling into frame.

we discussed so many ways to do it, but with no money and no time. we got crafty to create this graphic. below is how. indrucing the nerf gun.

skip to 21s

more from the shoot

Credits

In-House Team: Bark

Creative Director: Woodie Moon

Art Director: Myself

Designers: Danny Yu

Photography Team: Steven Zeswitz / John Keon