all projects start with a need

staregdy

how to incorporate the Wizarding World universe with dogs in a way that considers both brands equally.
shoot

one shoot to rule them all. two brands, with 6 distinct marketing campaigns each in one static shoot and one video shoot.
build out

create looks that multiple assets can be used all the while showing customers that each campaign is unique.

key factors:

the two brands, BarkBox and Super Chewer have distinct needs to fulfill. the above sample is for BarkBox, where the dog is a smaller mutt. We focus in on moments of play and the products. at the end we wanted to focus on the box showing all the toys in the foreground while the human and dog interact in the background.

more info here.

human casting

casting isn’t just about representing the correct dogs and playstyles.

the human interaction is just as cruical. we had to cast a person who looks like they play with dogs, who isn’t afraid of dog play styles. this is more challenging than one would think.

the clothing is also a heavy player in this game. we wanted colors that were reminiscent of the wizarding world. for barkbox we choose yellows because the dogs are more energetic and friendly like a hufflepuff. for superchewer deep red like gryffindor to express their stubborn but playful nature. we also wanted to be sure the clothes look like someone who plays with dogs, nice, but you’re not afraid to get diry.