all projects start with a need
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branding
how to incorporate the Wizarding World universe with dogs in a way that considers both brands equally.
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shoot
one shoot to rule them all. two brands, with 6 distinct marketing campaigns each in one static shoot and one video shoot.
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build out
create looks that multiple assets can be used all the while showing customers that each campaign is unique.
key factors:
the two brands, BarkBox and Super Chewer have distinct needs to fulfill. the above sample is for BarkBox, where the dog is a smaller mutt. We focus in on moments of play and the products. at the end we wanted to focus on the box showing all the toys in the foreground while the human and dog interact in the background.
more from the shoot
behind the scenes
the concepting process took many turns, from including all cast members, incorporating NY, to more minimalistic approaches.
once the concept was decided, we went to shoot where we had to recreate the exterior of the house in a lot in LA, due to no homes having the right look during the scouting process.
Credits
In-House Team: Comedy Central
Creative Director: Angelina Battista
Art Director: Myself
Production Designer: Trevor Morris
Photography Team: Danielle Levitt